NATIONAL LAUNCH OF LIPSTICK ALLIANCE™ OF U.S. HOSPITALS
Celebrating the Future Face of Women’s Health in the U.S.
Hollywood, Florida May 6, 2019- As a national movement of hospitals,
The Lipstick Alliance™ creates better health, lifestyle, and beauty experiences for women of
all backgrounds and ages. Lipstick IS a bond that brings women together.
Like the pink ribbon for breast cancer or the red dress for heart disease,
lipstick will become an American icon of wellness for women in 2019 and
beyond. The first public launch of the Lipstick Alliance will take place
on Wednesday, May 8 in the Atrium of
Parrish Medical Center in Titusville, Florida and celebrates the power of women to create healthier families
everywhere in the United States.
For an American hospital to be progressive in today’s era of prevention
medicine and population health management, it needs to create and sustain
meaningful conversations about health and wellness with women who make
upwards of 85% of all household healthcare decisions. Hospitals are choosing
to join the Lipstick Alliance™ of U.S. hospitals to talk to women
about what is important to them and how to better help meet their health
and beauty goals.
Parrish Medical Center chose the Lipstick Alliance™ to extend our
“Healing Families—Healing Communities® vision by which
we are guided every day,” explains
George Mikitarian, President & CEO.“We are proud to be the exclusive hospital in Brevard County for
Lipstick Alliance™ As the only health system to be nationally certified
in integrated care, we look forward to collaborating with Lipstick Alliance™
to integrate a fresh approach for women and their health throughout our
system and community.”
The Lipstick Alliance™ is a hospital’s opportunity to become
the leading health resource for all women, bringing them together digitally
and with community events for inspiration and motivation.
Dr. Hauschka Skin Care is the exclusive lipstick partner of the Lipstick Alliance™ of US
Hospitals 2019 program.
"The Lipstick Alliance™ is unprecedented as a community health
program that links women's wellness with beauty at U.S. hospitals," says
Tanya Abreu, Executive Director of the Alliance. "We know that 81% of American women use lipstick daily so we want
to use lipstick as an icon for women to take better care of themselves
every single day! We want our slogan
Good health. Apply daily! to be a rally cry for better women’s health."
The Lipstick Alliance™ is also set to launch this month at
The Bellevue Hospital in Ohio,
Cuyuna Regional Medical Center in Minnesota, and at other non-competing hospitals in Florida.
ABOUT WOMENCERTIFIED INC.
The Lipstick Alliance™ is a community engagement program powered
by WomenCertified Inc., home of the Women’s Choice Award®, a
trusted referral source, empowering women to make smart healthcare choices
by identifying the country’s best healthcare institutions. Visit
http://www.womenschoiceaward.com/ to learn more.
ABOUT DR. HAUSCHKA SKIN CARE® 2019 NATIONAL LIPSTICK PARTNER FOR THE HEALTH OF WOMEN
Inspired by a vision of cultivating a culture of care, Dr. Hauschka Skin
Care develops 100% certified natural products that enliven skin to a state
of balance using ingredients that are sustainably grown and sourced. Whether
in their own garden or biodynamic farm to international fair-trade initiatives
around the world, every ingredient is sustainably sourced while giving
back to the earth and communities that farm the land. This commitment
to empowering natural beauty and supporting communities in need makes
Dr. Hauschka a perfect partner with the Lipstick Alliance.