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BCBS of Florida and PMC Reach Contract Agreement

JACKSONVILLE, Fla. – Blue Cross and Blue Shield of Florida (BCBSF) and Parrish Medical Center in Titusville, today announced a multi-year contract agreement. The agreement includes BlueChoice (PPO), BlueCare (HMO), BlueOptions (NetworkBlue), Aadvantage65 and traditional indemnity (PHS) plans and is effective March 1, 2011.

“We are glad to resume our relationship with Blue Cross. The agreement will enable area residents served by Blue Cross and Blue Shield to have the benefit of being in-network when they come to PMC,” said Jay Parrish, III, Parrish Medical Center board chairman.

“We are very pleased as well to have reached an agreement with Parrish Medical Center that will benefit BCBSF members and the community,” said Andy Marino, vice president of network development for BCBSF. “Our goal throughout this process has been on coming to an agreement that will provide our members with access to affordable health care choices, and by working closely with Parrish on this agreement, we have satisfied that goal.”

About Parrish Medical Center
Parrish Medical Center, located at 951 N. Washington Ave., Titusville, Florida, is an award-winning 210-bed, not-for-profit public medical center serving North Brevard County for more than 50 years. PMC earned the HealthGrades Distinguished Hospital Award for Clinical Excellence two consecutive years and their Outstanding Patient Experience Award in 2010, the Gallup Great Workplace Award, the J.D. Power and Associates Distinguished Hospital ProgramSM Award for An Outstanding Inpatient Experience, and was named a Modern Healthcare magazine Top 100 Place to Work in Healthcare and a Spirit of Excellence Award Winner. PMC was also voted America’s #1 Healing Hospital three years in a row by the Baptist Healing Trust, Nashville, TN and has been awarded nine disease specific certification gold seals from the Joint Commission in acute coronary syndrome, breast cancer, diabetes education, heart failure, hip replacement, knee replacement, palliative care, stroke and wound healing.

About BCBSF
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.