Parrish Healthcare joins a national alliance to promote women’s wellness
The Lipstick Alliance™ creates better health experiences for women
of all backgrounds and ages by working with health systems across the
U.S. to remind women, who are the chief health officers of their families,
to apply good health daily. Lipstick is a bond that brings women together.
Like the pink ribbon for breast cancer and the red dress for heart disease,
lipstick will become an American icon of wellness and self-care for women.
Parrish Healthcare is progressive in today’s era of preventive medicine
and population health management and sustains meaningful conversations
about health and wellness with women who make upward of 94% of all household
health care decisions. Parrish Healthcare understands the importance of
women’s health and the role women play in their families’
health. With the Lipstick Alliance, Parrish Healthcare will support
women and their families through all stages of life and expand on the
daily habit of improving their health.
Parrish Healthcare chose the Lipstick Alliance to extend our
Healing Families— Healing Communities® vision, by which we are guided every day,” explains George Mikitarian,
president and CEO. “We are proud to be the exclusive hospital in
Brevard County for Lipstick Alliance. As the first health system to be
nationally certified in integrated care, we look forward to collaborating
with Lipstick Alliance to integrate a fresh approach for women and their
families’ health throughout our Parrish Healthcare system and
Adds Tanya Abreu, executive director of the Lipstick Alliance: “The
Lipstick Alliance is unprecedented as a community health program
that links women’s wellness with beauty at U.S. hospitals. We know
that 81% of American women use lipstick daily, so we want to use lipstick
as an icon for women to take better care of themselves every single day.
We want our slogan ‘Good health. Apply daily!’ to be a rally
cry for better women’s health.”